Chris Chester is a digital content strategist and web content manager at the Smithsonian’s National Zoo and Conservation Biology Institute. He works at the intersection of content, audience strategy and analytics, using data to help make digital experiences more useful, accessible and engaging.

Before joining the Smithsonian, Chris worked in digital media and journalism, with experience spanning editorial strategy, audience development and digital analytics. His previous work includes roles with WAMU and DCist as well as data analysis for the News Revenue Hub. He holds an M.A. in Interactive Journalism and a B.A. in Political Science from American University.

Chris Chester is a digital content strategist and web content manager at the Smithsonian’s National Zoo and Conservation Biology Institute. He works at the intersection of content, audience strategy and analytics, using data to help make digital experiences more useful, accessible and engaging.

Before joining the Smithsonian, Chris worked in digital media and journalism, with experience spanning editorial strategy, audience development and digital analytics. His previous work includes roles with WAMU and DCist as well as data analysis for the News Revenue Hub. He holds an M.A. in Interactive Journalism and a B.A. in Political Science from American University.