A new species of Eriotheca (Malvaceae, Bombacoideae) from coastal areas in the northeastern Brazilian states of Alagoas and Bahia is described and illustrated. Eriotheca alversonii inhabits Atlantic coastal forest and is found principally on sandy soils in restinga vegetation. It is most similar morphologically to E. parvifolia. Both species have 3-foliolate leaves and short petioles on fertile branches, but the new species has smaller flowers, truncate to crenulate calyces, and smaller globose to subglobose capsules. The affinities of E. alversonii to morphologically similar species and its phenology are discussed. A distribution map and preliminary assessment of its conservation status are provided.
